> brand_book --v1_

MadiSan brand book.

How the >ms mark, colors, type and paper pieces work together, from a game splash screen to a coffee mug.

01 · The mark

A terminal prompt meets a handwritten signature: built by a developer, made by a person.

Primary Ivory on emerald. App icons, avatars, splash.

Inverse Emerald on ivory. Light layouts, print.

One color Ink only. Stamps, engraving, fax-grade print.

Clear space Keep at least the width of the > free on every side.

Sizes Works down to 16 px. Below 24 px use the full-bleed tile, never the framed one.

Please don't

stretch

recolor

add glow

tilt hard

02 · Color

Two core colors carry the brand. Accents are for paper pieces only.

Emerald#006B50rgb 0 107 80core · 40%

Ivory#F0E9D8rgb 240 233 216core · 40%

Ink#1D1B17rgb 29 27 23text · 10%

Kraft#D8C39Bpaper

Tomato#E0583Caccent

Marker#F5D35Ahighlight

03 · Type

Display · Fraunces 800

Cut. Glue. Ship.

Body · Lora 400

Games and tools made by hand, with a little help from the machines. Body copy stays warm, readable and slightly bookish.

Code · JetBrains Mono 500

> build --release_

04 · Logo in motion

Two studio splashes. Both skippable, both end on black.

A · Paper collage 3.7 s · story-driven & premium games

> run madisan

MadiSan

1920 × 1080 · splash A

B · Spin + morph 1.9 s · hyper-casual, no text

1920 × 1080 · splash B

Timing A

0.0 "> run madisan" types out
0.65 four paper scraps fly in
0.9 tile slams, screen shakes, bits burst
1.35 > slides in, blinks
1.55 ms writes left → right
2.0 tape strips, name drops letter by letter
2.4–3.2 hold
3.2 settle back + fade to black

Timing B

0.0 dot spirals in from −220°
0.3 grows into a circle
0.52 corners emerge mid-spin → tile, ring + bits burst
0.61 > pops, 0.67 ms writes
1.07 > blinks, tile wiggles
1.57 tile snaps away → black (1.87)

Loading state

> loading assets_

05 · Merch

Big mark, lots of breathing room. Paper scraps are welcome on packaging.

T-shirt · emerald, chest print

> ship it_

T-shirt · ivory, mark + slogan

Mug · "coffee-fueled"

Cap · embroidered patch

made by hand

Tote · kraft canvas

>ms_ coffee-fueled

Die-cut stickers

06 · Business card

85 × 55 mm, uncoated cotton stock. Hover or tap to flip.

07 · Digital

Where the mark lives on screens.

MadiSan

App icon on a home screen

MadiSan — Unity DeveloperNew tab

madisan.dev

Favicon & tab title

MadiSan@Mad1San

Unity dev · mobile racers · AI tooling

Social profile: avatar + banner

MadiSan games presentsYour Next Game

Store capsule / key art lockup

Cheers,

MadiSanUnity Developergithub.com/Mad1San

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